After the epidemic, quality of life became a rigid demand, and outdoor furniture became popular!

During the recent coronavirus-related shutdowns, regular seasonal sales of the outdoor furniture category appeared to be at risk, but consumers have stepped up online purchases, creating a small sales boom for this segment.

Outdoor furniture manufacturer Polywood's website provides direct-to-consumer shopping services. The company's chief executive and founder, Doug Rassi, has been posting information on the site since May 8, stating that product panic buying and COVID-19 safety measures have caused product delays.

"In this unprecedented season, the most unexpected thing is the dramatic increase in demand for our products," Lars wrote in the post. "In addition, the significant increase in product and sales consulting has led to a large backlog in our customer service department."

The seller is overwhelmed by orders,

Wayfair's sales increased by 20% year-on-year

Similarly, on Wayfair, dozens of outdoor products have been out of stock for several weeks.

"After staying at home for more than a month, we are all thinking of ways to expand our living area, especially when the weather gets warmer," said Lindsey Zborowski, a professional fashion expert at Wayfair. "Now, the space where the livable space expands to the outdoors is a well-designed space beyond the vision of ordinary terraces and barbecues. People want to build a'room' outside."

According to foreign media reports, as of the end of the first quarter on March 31, a few weeks after the start of housewives orders in most states, Wayfair`s sales have increased by 20% year-on-year.

The increase in website sales prompted Wayfair Professional to invest in research on outdoor furniture search and released a study at the end of April as part of a series of surveys on the topic's trends.

According to the survey, searches for outdoor modular kitchen appliances with built-in sinks, grills, and food preparation counter spaces, as well as the choice of natural materials and deep seats, are gaining popularity on the site.

Zborowski explained: [Natural rattan furniture, concrete fire pits and flower pots are becoming more and more popular because people want to establish a closer connection with the surrounding environment through practical and beautiful objects."

"We see that depth seats specifically used for outdoor sofas are becoming more and more popular. This is also out of the same desire to bring more indoor comfort to the outdoors."

The outdoor furniture industry continues to grow

According to data from the market research company Global Industry Analysts, just as the home office furniture industry suddenly prospered, the outdoor furniture industry will continue to grow.

As consumers prepare to spend more time at home, even during the summer vacation, although the closure situation has improved, the research company expects outdoor furniture products to grow by 4.4%, ultimately helping the outdoor furniture industry reach The market size of 13.3 billion U.S. dollars.

"In the past two weeks, we have seen online sales increase nearly 10 times," Plunkett attributed to the increase in consumer demand, as well as insufficient inventory and many retailers' long waits for products made in China.

Plunkett said: "The parts supplied in China are out of stock." "If you go to Wayfair, you will see that several pages of products are out of stock or delayed for several weeks. At this point, if you have stock, you are gold. ."

Other platforms have experienced the same boom. According to the overstock website, since April 1, the sales of terrace furniture have increased by 225% year-on-year, while the sales of outdoor leisure furniture have soared by 360% during the same period.