2021 China's outdoor furniture market scale and prospect forecast analysis

China Business Intelligence Network News: China's outdoor leisure furniture industry has a low starting point and a late start. The scale of the consumer market is limited by factors such as low economic development and consumer concepts, making market promotion difficult. At present, outdoor leisure furniture and supplies are mainly concentrated in commercial areas, such as outdoor leisure areas such as tourist attractions, hotels, bars, and villas.

(1) Market size

In recent years, as the leisure time of domestic residents has increased, the domestic market's demand for outdoor leisure products has gradually increased.


Data source: Zhiyan Consulting Compiled by China Business Industry Research Institute

In 2019, my country's outdoor furniture market has reached 2.81 billion yuan, a year-on-year increase of 19%. Despite the impact of the new crown epidemic in 2020, sales in the first half of the year have declined, but due to the timely response measures taken by the Chinese government to control the spread of the epidemic, the domestic economy has experienced an explosive rebound, which will also promote the market scale of the outdoor furniture industry. Continue to grow, and the market size of this industry is expected to reach 3.01 billion yuan in 2021, which shows that the industry has a strong market development momentum and promising prospects.

(2) Forecast and analysis of industry prospects

(1) The potential of domestic demand is huge, and the international competitiveness continues to increase

The developing countries represented by China have huge market potential and will provide broad development space for the industry. At present, my country has developed into a global manufacturing center for outdoor leisure furniture and supplies, with complete industrial supporting facilities. Advantageous enterprises in my country's outdoor leisure furniture industry rely on their continuously improved design capabilities and production technology levels, and their international competitiveness has been continuously strengthened.

(2) R&D capabilities determine the development of an enterprise

The demand for outdoor leisure furniture shows a diversified development trend, which is specifically reflected in the increasing demand for personalized and high-end products in the market. At the same time, the demand for products is increasingly diversified due to differences in culture, consumer preferences, and climate. Outdoor leisure furniture manufacturers need to quickly track changes in different market needs, strengthen product development and design capabilities, and launch customized outdoor leisure furniture and supplies tailored to meet customer needs to meet customers' individual needs for products.

(3) Gradually increasing industry concentration helps establish industry brands

my country entered the production of outdoor leisure furniture industry in the late 1980s. After years of development, my country's outdoor leisure furniture has begun to take shape in terms of total production and trade. At present, my country`s outdoor leisure furniture industry has a large number of participants, and the industry concentration is low. With the continuous development of the outdoor leisure furniture industry, the industry concentration will gradually increase. Advantageous brands will occupy a dominant position in the market. The industry competition pattern will change, and the industry will be eliminated. A large number of companies that do not meet the standards, while ensuring product quality, promote the sound development of the industry.

(4) New materials and new technologies promote the development of the industry

The application of new materials and new technologies can not only increase product service life, increase product performance and functions, but also effectively increase product profitability. Therefore, it is favored by enterprises in the outdoor leisure furniture industry. The application of new materials makes products both beautiful and beautiful. Extend the outdoor service life. With the development of the domestic economy, people's living standards have been greatly improved, and the demand for outdoor leisure furniture is also developing in the direction of health and environmental protection. Therefore, the use of new materials and new technologies to produce environmentally friendly, energy-saving, and green products will be sought after by young people and further expand the market scale of the industry.

For more information, please refer to the "Research Report on China`s Outdoor Furniture Industry Market Prospects and Investment Opportunities" issued by the China Commercial Industry Research Institute. At the same time, China Commercial Industry Research Institute also provides industrial big data, industrial intelligence, industrial research reports, industrial planning, and park planning. , Fourteenth Five-Year Plan, industry investment and other services.